WEBINAR

Live Sports & Premium Rights: What's Next

Speakers:

 Eddie Hunter-Higgins

Eddie Hunter-Higgins

Head of Network, C15 Studio
 Kwesi Sakyi-Gyinae

Kwesi Sakyi-Gyinae

Sr Manager, Sports Market Sales, Amagi
C15 Studio's Head of Network, Eddie Hunter-Higgins, shares his insights on live sports on streaming channels, including strategies for premium rights holders.
 
Key topics covered:
  • How to view "live" holistically beyond the lens of "FAST": Positioning content on streaming channels as the same quality someone would get on cable
  • Tactics for improving viewer experience and monetization: Scheduling strategy, dynamic graphics, manually triggering ad breaks at opportune times, archive content
  • The future of sports viewership on streaming: Opportunities for rights holders to reach viewers who otherwise wouldn't subscribe to content

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