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INDUSTRY REPORTSAmagi Airtime Report Quarterly Global FAST Insights | Special Edition: AI in Media OperationsMarch 10, 2026Read More
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WEBINAR
Live Sports & Premium Rights: What's Next
Speakers:
Eddie Hunter-Higgins
Head of Network, C15 Studio
Kwesi Sakyi-Gyinae
Sr Manager, Sports Market Sales, Amagi
C15 Studio's Head of Network, Eddie Hunter-Higgins, shares his insights on live sports on streaming channels, including strategies for premium rights holders.
Key topics covered:
- How to view "live" holistically beyond the lens of "FAST": Positioning content on streaming channels as the same quality someone would get on cable
- Tactics for improving viewer experience and monetization: Scheduling strategy, dynamic graphics, manually triggering ad breaks at opportune times, archive content
- The future of sports viewership on streaming: Opportunities for rights holders to reach viewers who otherwise wouldn't subscribe to content
Latest Webinars
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Webinar
Speakers:
Gene Pao
Gokul Muralidharan
Sarah Ashley-Hewitson
