Website Privacy Policy

Amagi Media Labs Limited (formerly Amagi Media Labs Private Limited) and its subsidiaries and affiliates. (collectively, “Amagi”, “us” or “we”) is committed to developing and maintaining a strong and efficient privacy protection mechanism for all our visitors. This Website Privacy Notice (“Privacy Notice”) describes how information is collected and utilised by Amagi from our owned and operated corporate websites, client-facing dashboards, and chatbots (collectively, the “Website”), and by other means, including through your business-related contact with us, in compliance with applicable legislation. This Privacy Notice does not cover data related to consumers or end users that are collected, used, or disclosed through Amagi’s technology platform or its products and services provided to various publishers, broadcasters, marketers, and other businesses across various third-party media (the “Services”). For information regarding privacy as related to the Services, please visit our Services Privacy Notice.

By accessing and using the Website, you acknowledge and agree to the collection, processing, storage, and use of your information in accordance with this Privacy Notice.

The Website may link to third-party websites and online media. Amagi does not control and is not responsible for the privacy practices of third parties. This Privacy Notice does not cover the collection or use of information by third parties on such properties. Visitors to or users of such third-party websites or other media should consult the privacy policies of such properties to learn about such third parties’ privacy practices.

Content Guide:

What data does Amagi collect?
Personal Data
Website Usage Data
Business Contacts Data
How Data is Used and Shared
Google Analytics
Intercom
Tracking Technologies
Information Use by Third Parties for Advertising and Marketing Purposes
Your Choices
Privacy Rights
Legal Bases for Use of Your Personal Data
Storage of Information
Information Security
Data Retention
Our Website and Children
Data Subject Rights
US State Privacy Laws
Contact
Updates to this Website Privacy Notice

What data does Amagi collect?

The data we collect may include the following:

Personal Data

To the extent, data we collect is associated with an identified or identifiable natural person and is protected as “Personal Data”, “Personal Information” or similar designation under applicable data protection law, it is referred to in this Website Privacy Notice as "Personal Data.”

Website Usage Data

When you visit or use the Website, we collect information about how you use the Website, including IP addresses, cookie information, browser type, device type, operating system, user agent, time and day of the visit, length of visit, what site you came from, what site you visit when you leave us, device ID and/or advertising ID, navigation through the Website, pages visited, time spent and device and browser settings (collectively, “Usage Data”).

If you choose, you may provide additional information, such as first name, last name, company name, title, phone number, and email address (“Registration Data”). If you are a customer, you may be provided with the opportunity to register for an account with us, in which case you may also select or may be given login credentials (“Account Data”).

Business Contacts Data

We may collect or process information about you if you or your employer has a business relationship with us. You could be a customer, supplier, or prospect (e.g., a publisher, a marketer, etc.). The information we collect about you refers to you in your professional capacity (name, email address, billing address, office address, phone number, title, and company). Such information can be collected from exchanging emails or business cards, meeting at industry events, trade shows, or client sessions, or from third parties (e.g., a client making a referral, an event promotions company, etc.).

How Data is Used and Shared

We use and retain the information we collect about you in order to monitor and assist in improvements to our Website and Services, to customise content and/or advertising displayed to you pertaining to our Services, to communicate information related to our products and services, to maintain and improve the performance of our Website, and for security or authentication purposes.

We may use your Registration Data and/or Account Data to manage and maintain your account with us, provide customer service, conduct an internal analysis, and perform billing, invoicing, and payment functions in connection with your account, where applicable. We may also use Registration Data and/or Account Data in order to send Services-related information to you, communicate with you about your account or our relationship, and send alerts and promotional messages to you. For example, we might send you information about new products and special offers, or tell you about new features or updates. We might also contact you about our privacy policies or terms of use.

We may share the information we collect about you with third parties:

• to enable our third-party partners to perform services for us. For instance, such information may be shared with companies that operate or help us operate our Website, perform authentication or analytics, or send emails on our behalf;
• to enable the processing of the payments you make to us on our behalf;
• if we believe we are required by law to do so, or if we believe that the disclosure is required or necessary to protect our rights and/or comply with a court order, subpoena, or other legal process;
• if we believe that it is required by law enforcement in order to investigate, prevent, or take action regarding illegal activities, suspected fraud, or a potential threat to our Website or Services or a third party;
• if the information is required by our legal, financial, and other professional advisors or our web developers when we upgrade or improve our Website;
• with any affiliate, parent, or subsidiary company of ours, with an entity who acquires us, or with a successor to all or part of our business. For example, if part of our business was sold, we may give our customer files as part of that transaction; or
• otherwise, with your consent.

Google Analytics

We use Google Analytics, a service provided by Google, to help analyse how visitors use the Website. Google Analytics uses “cookies,” small text files placed on visitors' computers or devices. We use this service with a view to analyse usage across devices and offer improvements for all visitors. To learn more about Google Analytics, please click here. To opt out of this feature by installing the Google Analytics Opt-out Browser Add-on, please click here.

Intercom

For customer management purposes, we use the services of Intercom, Inc. (“Intercom”). We utilize Intercom for additional data analysis, e.g., retrieving a user’s sign-up date or activity when providing customer support or as a communication medium through web-based chat or email. For more information on Intercom's privacy practices, please visit http://docs.intercom.io/privacy. Intercom’s services are governed by Intercom’s terms of use, which can be found at https://www.intercom.com/terms-and-policies#terms. If you want to opt-out from the collection or submission of this information to Intercom, please reach out to us directly.

Tracking Technologies

We and our partners may collect the data described in this Privacy Notice using cookies, web beacons, pixels, and similar technologies. Cookies are small text files stored on the visitor’s computer or device. Visitors can set their browser to reject cookies altogether, to reject our cookies in particular, or to delete cookies. However, this may cause some or all parts of the Website not to function on such visitor’s computer or device (for instance, where a session cookie is required to enable access to an account). We may also put in place a cookie control tool on our site.

Information Use by Third Parties for Advertising and Marketing Purposes

We use third-party partners to perform various services for us, such as displaying ads for our Services on third-party websites, applications, and other forms of media and tailoring such ads to the visitor’s interests and behaviour. Please visit “Your Choices” below to learn more about your choices to opt out of tailored advertising.

Your Choices

You can opt out of receiving our marketing emails. To stop receiving our promotional emails, please click the unsubscribe link in the email. Even if you opt out of marketing messages, if you have an account with us, we will still send you transactional messages, which include service-related communications and responses to your questions.

You may opt out of tailored advertising from many of our third-party partners by visiting the Digital Advertising Alliance opt-out page or the European Digital Advertising Alliance opt-out page. Please note that any opt-out choice you exercise will apply to the interest-based advertising by the third-party partners you select, but may still allow data collection for other purposes, including research, analytics, and internal operations. You may continue to receive advertising, but that advertising may be less relevant to your interests.

You may also opt out of certain advertising features through applicable device settings, such as mobile phone advertising settings or ad settings in general.

Some browsers have “do not track” features that allow you to tell a website not to track you. These features are not all uniform. While we endeavour to comply with global “do not track” signals, we also recommend you use our cookie preference tool to ensure your cookie preferences are accurately recorded. Please note that if your browser causes an opt-out mechanism to expire, or if you delete your cookies or change computers or devices after opting out, you will need to opt out again by clicking the links in this Section.

Privacy Rights

Depending on your jurisdiction, you may be entitled to rights based on applicable data privacy laws. You may, subject to applicable laws, exercise all of the data protection rights available to you by sending us an email at the address provided at the end of this Privacy Notice.

Legal Bases for Use of Your Personal Data

The laws in some jurisdictions require companies to tell you about the legal ground they rely on to use or disclose your Personal Data. To the extent those laws apply, our legal grounds are as follows:

• To honour our contractual commitments to you.
• Where required by law, and in some other cases, we handle Personal Data on the basis of your consent. Where you have provided consent, you may withdraw your consent at any time for future data use.
• In many cases, we process business contact data on the basis of our legitimate interests, provided that such interests are not overridden by the rights and freedoms of the individuals concerned.

These legitimate interests include:

• • Providing a positive user experience;
  • Providing customer service;
  • Marketing;
  • Protecting our service;
  • Analysing and improving our business, and
  • Managing legal issues and fulfilling legal obligations.

Storage of Information

The information that we collect from you and about you may be transferred to and stored in a country other than your country of residence, which may not offer the same level of protection of personal information as your country of residence. However, we will take contractual and/or other measures when and as equired by applicable law, designed to ensure your Personal Data is protected; this also includes Standard Contractual Clauses approved by the EU Commission.

Information Security

We have put in place reasonable controls designed to help safeguard the Personal Data we collect
pursuant to this Privacy Notice. However, no security measures are perfect, and we cannot assure you
that the personal data that we collect will never be accessed or used in an unauthorized way. Please note
that where we have given you (or where you have chosen) login credentials that enable you to access the
Website, you are responsible for keeping these credentials confidential.

Data Retention

We retain business contact information and website user data for as long as necessary to support our business relationship with you, facilitate communication, operate our website effectively, and comply with legal or regulatory obligations. The retention period varies depending on the nature of the data and applicable legal requirements. When the data is no longer needed, we securely delete or anonymize it unless a longer retention period is required by law.

Our Website and Children

Our Services are not intended for minors. We do not knowingly collect personally identifiable information from minors. If you are a parent or legal guardian and think we have collected the personal information of your minor child, you can email us or write to us at the address listed at the end of this Privacy Notice.

Data Subject Rights

Subject to applicable law, you may have the right to request:

• a copy of the Personal Data we hold about you;
• to correct the Personal Data we hold about you;
• to delete your Personal Data;
• to object to the processing of your Personal Data for certain purposes;
• to exercise your choices with regard to sharing your Personal Data as noted under "Your Choices" above;
• to restrict how we use your personal information, but this right is determined by applicable law and may impact your access to some of our services;
• to lodge a complaint with the relevant authority if you consider that processing your Personal Data infringes applicable law. However, we encourage you to contact us first, and we will do our very best to resolve your concern; or
• to object to processing your personal information where it is so conducted by automated means and involves any kind of decision-making subject to discovery that your data was used for automated means; or
• Any other rights that you may be entitled to, based on the data privacy laws in your jurisdiction.

You can exercise these rights by sending us an email or by writing to us at the details given below. We will process requests within the period stipulated under applicable law. We may need to request specific information from you to help us confirm your identity and/or the jurisdiction in which you reside. If your request is complicated or if you have made many requests, it may take us longer. We will let you know if we need more time to respond.

There may be exceptions to the rights for specific legal reasons, which, if applicable, we will set out for you in response to your request. For instance, if you ask for your account to be closed, we will do this as soon as reasonably possible, subject to any applicable terms and conditions relating to the Account. If permitted by law, Personal Data from closed accounts may be retained to comply with legal obligations, prevent fraud, or resolve disputes.

US State Privacy Laws

Please refer to our U.S. State Privacy Laws page.

Contact

If you have any questions or concerns about this Privacy Notice, you may contact us at: privacy@amagi.com.
Or by writing to us at:
Attn: Privacy Officer
Amagi Media Labs Limited
Raj Alkaa Park, Sy. No. 29/3 and 32/2, 4th Floor
Kalena Agrahara Village, Begur Hobli,
Bengaluru - 560 076.
Updates to this Website Privacy Notice
We reserve the right to change or modify this Privacy Notice from time to time by posting the modified Privacy Notice on this website. Your continued use of the Services indicates your acceptance of the modified Privacy Notice.

This Privacy Notice was last updated on 14-Aug-2025