For TV networks covering diverse geographical regions using a common satellite feed, Amagi offers an innovative solution to geo-target ads without creating a separate satellite infrastructure. Traditionally, if TV networks had to attract local or regional advertisers when broadcasting a single feed to multiple regions, they had to invest in as many satellite transponders to create ‘local’ feeds. This would mean upfront capital investment without guarantee of advertising revenue returns that is commensurate with investments. Often, this becomes a deterrent for TV networks to build new ad revenue streams.
Using Amagi STORM IRD solution for geo-targeting ads, TV networks can create as many ‘local’ feeds from a common satellite feed enabling local/regional advertisers to reach target audiences, thereby generating ad revenues which otherwise was left untapped.
For TV networks, Amagi licenses its geo-targeting solution on a ‘tech-share’ model. This makes it easy for TV networks to expand their advertising business without allocating a large CAPEX.
Amagi’s onboarding team works with customer’s technical team to set up the entire geo-targeting infrastructure and workflows.