Geo-targeting Ads
on Satellite TV

Generate additional ad revenues by inserting local ads on a common satellite feed

Optimize your ad inventory and attract regional advertisers

For TV networks covering diverse geographical regions using a common satellite feed, Amagi offers an innovative solution to geo-target ads without creating a separate satellite infrastructure. Traditionally, if TV networks had to attract local or regional advertisers when broadcasting a single feed to multiple regions, they had to invest in as many satellite transponders to create ‘local’ feeds. This would mean upfront capital investment without guarantee of advertising revenue returns that is commensurate with investments. Often, this becomes a deterrent for TV networks to build new ad revenue streams.

Using Amagi STORM IRD solution for geo-targeting ads, TV networks can create as many ‘local’ feeds from a common satellite feed enabling local/regional advertisers to reach target audiences, thereby generating ad revenues which otherwise was left untapped.

For TV networks, Amagi licenses its geo-targeting solution on a ‘tech-share’ model. This makes it easy for TV networks to expand their advertising business without allocating a large CAPEX.


  • Build new ad revenue stream by splitting existing ad inventory
  • No need to create separate satellite feeds for geo-targeting ads
  • Save on upfront CAPEX using Amagi ‘Tech share’ licensing model

Application Areas

Attract SMEs to advertise on TV
Attract SMEs to advertise on TV

Build a new advertiser segment, enabling them to advertise on mainstream TV channels, but reach targeted geographies in a diverse market at significantly lower costs.

Ad versioning
Ad versioning

Allow large advertisers to split their ad inventory on a common feed to run different ad campaigns in different locations.

How it works

Amagi’s onboarding team works with customer’s technical team to set up the entire geo-targeting infrastructure and workflows.


Install Amagi STORM IRD at all operator/cable headends

Apply ad triggers
Apply ad triggers

Insert ad triggers in primary feed as per schedule

Deliver local ads
Deliver local ads

Deliver local ads to STORM IRD via cloud or satellite trickle bandwidth

Insert local ads
Insert local ads

Frame-accurately insert local ads when triggers are recognized

Distribute ‘local’ feed
Distribute ‘local’ feed

Distribute modified ‘local’ feeds with inserted ads

Monitor remotely
Monitor remotely

Monitor the entire workflow from a web-based UI



How is Amagi Watermark different than SCTE or DTMF?

Traditionally, replacement triggers such as DTMF, Packet 31, and SCTE 35 have been used to insert local ads on common feed. These triggers are not part of the content stream and are inserted as part of a separate workflow. Amagi Watermark is an inaudible and invisible audio signature that is embedded in the media assets, thus inserted as part of the stream.

How will deploying STORM change my existing workflow?

When using Amagi Watermark in combination with STORM, there would not be any changes to your workflow. Standard modifications may be required in case of DTMF and SCTE markers.

What makes STORM better than traditional localization platforms?

Unlike conventional ad triggers such as SCTE 35 and DTMF, STORM supports Amagi Watermark that eliminates the need to manually mark opt-in and opt-out points for commercials and ensures granular level of control on content/ad replacement.

How is the ad to be replaced with sent to operator?

STORM can receive replacement ad via cloud or even via satellite trickle bandwidth. Amagi has even created unique architectures that involve secured transfer of ads directly from Ad partners to operators/affiliate headends.

How secure is STORM platform from malicious external threats?

STORM has been built to be an extremely secure system, with rigorous security policy governing all transmission of data.

How does STORM handle disaster recovery?

STORM has a built-in memory to store thousands of hours of video. Since every STORM IRD can be linked to cloud, content can be refreshed on a regular basis, ensuring that the IRDs keep playing out latest content and ads in event of a catastrophe.

How do you provide 24x7 support? How do you ensure 365x24x7 uptime for my channel?

Amagi’s services are offered in ‘follow-the-sun’ model with a full-fledged monitoring facility located in Amagi’s operations center in Bangalore. Amagi’s web-based user interface enables operations team to provide 24x7 support remotely.

What support is included in your offering?

Amagi offers on-call and email L1, and L2 support, and L3 technical support for all customer deployments, and uses JIRA ticket management system for on-time resolution of all issues.

  • L1 Support is the first point of contact for any issues and is responsible for ticketing and monitoring.
  • L2 support team includes direct phone or email-based ticket resolution for all product/platform issues.
  • L3 support team works on issues that may require bug fixes or enhancement requests.

I don’t want to use public cloud? Can I use my private cloud?

Yes, Amagi’s platform can be configured for private or hybrid cloud deployments.