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INDUSTRY REPORTSAmagi AIRTIME Report - From manual to agentic operations: How AI is changing the economics of media preparation and distributionRead More
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NewsroomLaw&Crime's Court TV Moves to Amagi CLOUDPORT, Modernizing Live Broadcast and Streaming OperationsAugust 25, 2026Read More
The Challenge:
Shifts in Sports Viewership
- Declining traditional broadcast revenues; rising streaming adoption
- Younger audiences consuming clips, highlights, and live events on CTV, OTT, and social
Operational Complexity
- Multiple teams managing siloed workflows for linear, VOD, social, and FAST distribution
- Rising costs to maintain and scale content across multiple platforms
Key Benefits for Sports Customers
- Simplified Workflows: One platform for live, VOD, and clips → reduced duplication of effort
- Reach Fans Everywhere: Frictionless distribution to major CTV, OTT, MVPD and digital platforms (Roku, Amazon, Samsung, Comcast, YouTube, etc.)
- Revenue Maximization: Advanced ad monetization across all content (server-side insertion, in-content ads, programmatic marketplace)
- Data-driven Insights: Viewership, ad impressions, fan engagement trends.
- Cost optimization: Create more content cost effectively with the ability to lower costs of operations
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Amagi is an innovator in the space, and so we knew that they have reliability, that they would be a strong support system, and that our stream would be available to all our fans all the time.
Chris Foster
VP Digital Business Development, NHL
VP Digital Business Development, NHL
To have a partner like Amagi to actually help our channels grow has been invaluable.
Ari Brock
VP, Digital Operations
VP, Digital Operations
The FIFA Club World Cup was a milestone event for DAZN, with hundreds of millions of football fans around the world expecting a flawless viewing experience. Amagi’s CLOUDPORT, deployed for DAZN using a highly resilient architecture, was important in enabling us to deliver uninterrupted, high-quality coverage at scale for this tournament. Amagi’s real-time support allowed us to meet the technical demands of the tournament with confidence and efficiency.
James Pearce
SVP Broadcast and Streaming, DAZN
SVP Broadcast and Streaming, DAZN
With Victory+, we’re bringing a premium content offering to fans in addition to free access to live sports, and our deal with Amagi enables us to scale that offering rapidly. With Amagi’s deep content relationships and expertise in targeted advertising for FAST channels, we can ensure our viewers enjoy uninterrupted, high-quality content while providing brands with next-generation ad performance.
Neil Gruninger
President and CEO of APMC
President and CEO of APMC
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Partnering with Amagi is crucial in realizing our vision for a premier sports platform. Their comprehensive technology and deep understanding of the streaming ecosystem will enable us to offer unparalleled channel creation and distribution capabilities to sports rights holders. This will allow content creators to reach their target audience more effectively and monetize their content to its fullest potential.
Cathy Rasenberger
Sports Studio Co-President
Sports Studio Co-President
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Amagi has made our FAST channel operations incredibly more efficient and dependable. But the thing that I actually appreciated the most about collaborating with the amazing Amagi team is that they truly understand what startup sports leagues and sports media content distribution teams are all about.
Nic Sulsky
Co-Founder & CEO, The Curling Group
Co-Founder & CEO, The Curling Group
Driving real impact
Tennis Channel's move to FAST
Distribution: Implemented FAST to expand their live coverage, providing fans with more matches across T2 channel, D2C apps and Amazon Prime channels.
Unification: Unified workflows reduced costs, simplified delivery, and freed teams to focus on content and rights.
DAZN delivers at FIFA Club World Cup 2025
Global reach: Live match presentation of all 63 matches to a global audience in over 200 markets.
Multi-feed scalability: Up to 108 live concurrent events and 27 feed variants per game based on language and sponsorships.
Tailored operations: Customized support for operational requirements.
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Anthem scales and transforms
Operational efficiency: Able to streamline workflows, cutting workload by 50% through vendor consolidation and automation.
Data visibility: Unified metrics in one dashboard, enabling better decision-making and revenue growth.
Expand your playbook further:
- Alt-Casting: Offer alternate streams with regional commentary, influencer-led broadcasts, and player-focused views.
- Shoulder Content: Create cost-effective pre/post-match shows and behind-the-scenes stories.
- Stream Concurrent Live Events: Spin up multiple live streams and maximize monetization beyond traditional broadcasts.
- Global Viewing: Engage fans worldwide with dubbed, subtitled, and localized commentary that makes your sports content truly global.
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