Support
Contact Us

Deliver Sports Content Everywhere — Effortlessly

Amagi’s industry cloud platform empowers sports rights holders to manage, distribute, and monetize content at scale, so you can focus on delivering the best fan experience.

Talk to Our Sports Experts

Discover the Future of Sports Streaming

Rectangle

The Challenge:

Shifts in Sports Viewership
  • Declining traditional broadcast revenues; rising streaming adoption
  • Younger audiences consuming clips, highlights, and live events on CTV, OTT, and social
Operational Complexity
  • Multiple teams managing siloed workflows for linear, VOD, social, and FAST distribution
  • Rising costs to maintain and scale content across multiple platforms

Amagi’s Solution:

Unified Industry Cloud Platform
  • Glass-to-glass coverage: from live production to packaging, playout, distribution, and ad monetization
  • Cloud-native infrastructure for scale, speed, and flexibility
Sports-Specific Advantages
  • Remote live event production with broadcast-grade reliability
  • Real-time clipping and highlights for rapid fan engagement
  • Multi-platform delivery (FAST, SVOD, AVOD, D2C apps, social) from a single workflow
  • Monetization through SSAI, targeted ad tech stack, and marketplace integrations

Key Benefits for Sports Customers

  • Simplified Workflows: One platform for live, VOD, and clips → reduced duplication of effort
  • Reach Fans Everywhere: Frictionless distribution to major CTV, OTT, MVPD and digital platforms (Roku, Amazon, Samsung, Comcast, YouTube, etc.)
  • Revenue Maximization: Advanced ad monetization across all content (server-side insertion, in-content ads, programmatic marketplace)
  • Data-driven Insights: Viewership, ad impressions, fan engagement trends.
  • Cost optimization: Create more content cost effectively with the ability to lower costs of operations
image 11
sports quote image
To have a partner like Amagi to actually help our channels grow has been invaluable.
ari-brock
Ari Brock
VP, Digital Operations
tennis-channel-logo-testimonial
sports quote image
The FIFA Club World Cup was a milestone event for DAZN, with hundreds of millions of football fans around the world expecting a flawless viewing experience. Amagi’s CLOUDPORT, deployed for DAZN using a highly resilient architecture, was important in enabling us to deliver uninterrupted, high-quality coverage at scale for this tournament. Amagi’s real-time support allowed us to meet the technical demands of the tournament with confidence and efficiency.
image 6-2
James Pearce
SVP Broadcast and Streaming, DAZN
sports quote image
With Victory+, we’re bringing a premium content offering to fans in addition to free access to live sports, and our deal with Amagi enables us to scale that offering rapidly. With Amagi’s deep content relationships and expertise in targeted advertising for FAST channels, we can ensure our viewers enjoy uninterrupted, high-quality content while providing brands with next-generation ad performance.
YWB9exEdK7lPETibnbY0itJI
Neil Gruninger
President and CEO of APMC
sports quote image
Partnering with Amagi is crucial in realizing our vision for a premier sports platform. Their comprehensive technology and deep understanding of the streaming ecosystem will enable us to offer unparalleled channel creation and distribution capabilities to sports rights holders. This will allow content creators to reach their target audience more effectively and monetize their content to its fullest potential.
Cathy Rasenberger
Cathy Rasenberger
Sports Studio Co-President

Driving real impact

Tennis
Tennis Channel's move to FAST


Distribution: Implemented FAST to expand their live coverage, providing fans with more matches across T2 channel, D2C apps and Amazon Prime channels.

Unification: Unified workflows reduced costs, simplified delivery, and freed teams to focus on content and rights.

Dazn-logo
DAZN delivers at FIFA Club World Cup 2025

Global reach: Live match presentation of all 63 matches to a global audience in over 200 markets.

Multi-feed scalability: Up to 108 live concurrent events and 27 feed variants per game based on language and sponsorships.

Tailored operations: Customized support for operational requirements.

Anthem (2)
Anthem scales and transforms 

Operational efficiency: Able to streamline workflows, cutting workload by 50% through vendor consolidation and automation.

Data visibility: Unified metrics in one dashboard, enabling better decision-making and revenue growth.

Expand your playbook further:

  • Alt-Casting: Offer alternate streams with regional commentary, influencer-led broadcasts, and player-focused views.
  • Shoulder Content: Create cost-effective pre/post-match shows and behind-the-scenes stories.
  • Stream Concurrent Live Events: Spin up multiple live streams and maximize monetization beyond traditional broadcasts.
  • Global Viewing: Engage fans worldwide with dubbed, subtitled, and localized commentary that makes your sports content truly global.

Why Leading Sports Brands Choose Amagi

Amagi enables sports rights holders, leagues, and teams to become next-generation content companies. By moving beyond siloed infrastructure and adopting a unified, cloud-native platform, they can:
Scale distribution to any platform fans use, from broadcast to OTT to emerging FAST ecosystems
Accelerate monetization with advanced ad tech, ensuring both reach and revenue growth
Enhance fan engagement through AI-powered scheduling, personalization and social publishing
Future-proof operations with a flexible cloud foundation that adapts to shifting viewership trends
Ultimately, Amagi allows sports organizations to do what they do best — create great sports content — while Amagi takes care of the 'how.'

Ready to Modernize Your Sports Broadcast Strategy?

Let’s build your cloud-first FAST and live sports plan.
Talk to Our Sports Experts

Get Started

Increase revenue and reach with our Broadcast & Streaming solutions.
Cloud modernization. Streaming unification. Monetization. Marketplace.

Request More Information