Amagi Showcases New AI-Powered Innovations Across Product Lineup at FAST Conference in Los Angeles

Amagi, a cloud-based SaaS technology solutions provider for broadcast and streaming TV, demonstrated the latest advancements in its product lineup at its annual FAST Conference in Los Angeles. The showcase included significant enhancements to Amagi NOW, its unified, cloud-native “industry cloud” platform, now featuring Amagi Intelligence, a proprietary AI layer designed to leverage predictive analytics, machine-learning algorithms. Amagi Intelligence also ingests historical viewership, contextual metadata, real-time audience behaviour and monetisation performance data and converts them into actionable recommendations with the aim to enhance operational efficiency, audience reach and monetisation yield. 

Today, media companies grapple with fragmented tools, repetitive operations, and rising costs while striving to deliver real-time experiences across multiple platforms.

Richard Perkett, Chief Product Officer at Amagi, said: “The Amagi NOW unified media platform continues to evolve, adding capabilities that span the Linear and VOD workflow spectrum. With Amagi Intelligence, we are replacing fragmented AI tools with a single, media-first platform that integrates intelligence, reasoning, and execution.”

In addition to Amagi NOW, the company unveiled several other product advancements at the conference: 

• Amagi ON DEMAND: Amagi ON DEMAND enables media companies to manage and deliver on-demand content for AVOD, SVOD, and TVOD platforms. It simplifies preparation and distribution workflows, supports quality control, and ensures platform compliance. The solution helps reduce operational complexity and turnaround time, accelerating content delivery to monetizable endpoints.
  
  
• Amagi CONNECT: Amagi CONNECT is a content distribution and syndication marketplace that connects television networks with streaming platforms. It enables rights-based sharing, metadata customization, and simplified onboarding to FAST and OTT services. Amagi CONNECT accelerates global distribution, increases audience reach, and reduces the complexity of multi-platform delivery. Through Amagi CONNECT, customers can syndicate channels and content to global FAST and OTT platforms as well as linear distribution partners; package, promote and manage content rights across platforms; monetize their content through target ad-insertion services; leverage our centralized ad inventory management and ad yield optimization capabilities; and drive content to new audiences through intelligent targeting and demand-side advertising network integration.
  
  

These innovations reinforce Amagi’s commitment to grow its business by developing new product offerings, entering adjacent workflows, and expanding into new geographic markets.

Disclaimer:
“Amagi Media Labs Limited is proposing, subject to receipt of requisite approvals, market conditions and other considerations, an initial public offering of its equity shares (“Equity Shares”) and has filed a draft red herring prospectus dated July 25, 2025 (“DRHP”) with the Securities and Exchange Board of India (“SEBI”). The DRHP is available on the website of SEBI at www.sebi.gov.in, and is available on the websites of the Stock Exchanges i.e. BSE and NSE at www.bseindia.com and www.nseindia.com, respectively, on the website of the Company at www.amagi.com and the websites of the BRLMs, i.e., Kotak Mahindra Capital Company Limited, Citigroup Global Markets India Private Limited, Goldman Sachs (India) Securities Private Limited, IIFL Capital Services Limited (formerly known as IIFL Securities Limited) and Avendus Capital Private Limited at https://investmentbank.kotak.com, https://www.citigroup.com/global/about-us/global-presence/india/disclaimer, www.goldmansachs.com,www.iiflcap.com and https://www.avendus.com, respectively. Investors should note that investment in equity shares involves a high degree of risk and for details refer to the Red Herring Prospectus, including the section titled “Risk Factors”, when available. Potential investors should not rely on the DRHP for any investment decision.

This announcement is not for publication or distribution, directly or indirectly, into the United States. The Equity Shares have not been and will not be registered under the U.S. Securities Act of 1933, as amended (the “U.S. Securities Act”) or any state securities laws in the United States and, unless so registered, may not be offered or sold within the United States, except pursuant to an exemption from, or in a transaction not subject to, the registration requirements of the U.S. Securities Act and applicable state securities laws in the United States. There will be no public offering of the Equity Shares in the United States.”