CIAO USA TV Expands Its FAST Presence With Amagi

New-Age Italian Content Provider Has Deployed Amagi’s Premier Cloud Solutions, Amagi CLOUDPORT and Amagi THUNDERSTORM, to Amplify Its Reach and Revenue on FAST

Amagi, the global leader in cloud-based SaaS technology for broadcast and connected TV (CTV), today announced a partnership with CIAO USA TV to amplify the distribution and monetization of CIAO USA TV’s channel on Free Ad-supported Streaming TV (FAST). CIAO USA TV caters to Italians worldwide with customized content and advertising. Amagi will distribute the platform’s content to multiple FAST platforms, including an owned and operated (O&O) platform, and enable it to monetize their channel better with dynamic server-side ad insertion. 

“Niche content providers like CIAO USA TV are the lifeblood of the FAST ecosystem. Their customized programming keeps audiences engaged and coming back for more, said Srinivasan KA, Co-founder & Chief Revenue Officer, Amagi. “We look forward to facilitating their growth with our comprehensive distribution network and ad solutions specifically tailored to FAST.” 

Besides employing Amagi’s innovative channel creation, distribution, and monetization solutions — Amagi CLOUDPORT and Amagi THUNDERSTORM — CIAO USA TV is also exploring the possibility of leveraging Amagi’s first-party ad platform, Amagi ADS PLUS, to boost their ad revenues, and Amagi’s end-to-end content marketplace to reach more audiences in the CTV-led FAST universe. 

“With Amagi as our technology and distribution partner, our brand expansion strategy is on the fast track,” said Giuseppe Barone, CEO of CIAO USA TV. “We are keen to take this partnership to the next level with more channel launches, higher audience engagement, and revenue growth.” 

Amagi provides a complete suite of solutions for channel creation, distribution, and monetization. Amagi’s global clients include ABS-CBN, AccuWeather, A+E Networks UK, Cinedigm, Cox Media Group, Crackle Plus, Fremantle, Gannett, Gusto TV, NBCUniversal, Tastemade, The Roku Channel, and Vice Media, among others.

For more information about Ciao USA TV and its streaming TV solutions, visit www.ciaousa.tv. 

About Amagi:
Amagi is a next-generation Emmy® award-winning media technology company that provides cloud broadcast and targeted advertising solutions to broadcast TV and streaming TV platforms. Amagi enables content owners to launch, distribute, and monetize live, linear channels on Free Ad-supported Streaming TV and video services platforms. Amagi also offers 24x7 cloud-managed services, bringing simplicity, advanced automation, and transparency to all broadcast operations. Overall, Amagi supports 800+ content brands, 800+ playout chains, and 5,000+ channel deliveries on its platform in over 150 countries. Amagi has a presence in New York, Los Angeles, Toronto, Mexico City, London, Paris, Sydney, Seoul, and Singapore; broadcast operations in New Delhi; and innovation centers in Bengaluru, Zagreb, and Łódź.

Amagi Contact:
Aashish Washikar
Director - Corporate Communications 
Email: aashish.washikar@amagi.com 
Mobile: +91 9533390005