OTT Studio Selects Amagi Ads Plus for Exclusive Monetization of Its CTV Inventory, Extending a Long-Standing Relationship

The agreement allows Amagi to bring key metadata and sales expertise to inventory from OTT Studio's 20 million AVOD app install base and widely distributed FAST channels.

Amagi, a cloud-based SaaS technology solutions provider for broadcast and streaming TV, today announced that OTT Studio has selected Amagi ADS PLUS as its exclusive monetization partner for its Connected TV (CTV) ad inventory. This partnership spans OTT Studio’s growing portfolio of FAST (Free Ad-Supported Streaming Television) channels and its major entertainment apps, including Free Movies Plus, Christmas Plus, and others. 

OTT Studio has a vast footprint with several app installs across top CTV platforms. Their FAST channels and content are also widely distributed across all major aggregators. Featuring many thousands of blockbuster movies and hit TV Series, OTT Studio’s inventory is prime for advertisers looking to run against premium brand-safe content. Amagi’s deep integration into OTT Studio’s infrastructure intends to make it the ideal partner to activate monetization using upstream metadata, audience signals, and channel context, unlocking smarter, more targeted advertising across platforms.

Srinivasan KA, Co-founder and President – Global Business, said, “FAST channels and CTV apps are struggling to drive ad revenues and to stand out with advertisers amongst a long list of content choices.  Our work with OTT Studio underscores the value and growing importance of aligning monetization with platform architecture and audience experience. By leveraging ADS PLUS across their full CTV portfolio, OTT Studio is integrating monetization into the core of its content and distribution strategy — using data, delivery context, and scale to drive ad experience without potentially compromising on user experience.” 

Amagi ADS PLUS is a premium CTV marketplace for advertisers that connects television networks, content owners, video platforms, and advertisers. This marketplace is a comprehensive solution that helps advertisers reach streaming audiences effectively while giving television networks control and transparency, enabling revenue growth. It combines data, delivery, and monetization on a single platform. Amagi ADS PLUS connects advertisers to premium ad inventory across a wide range of content, such as news, sports, and entertainment, which is available on worldwide streaming platforms. With context-aware advertising enabled by advanced data and AI, advertisers can place impactful ads that match the content and their audience's interests.  

“As we scale our portfolio of FAST channels and streaming apps, it has become increasingly important to align monetization with the core infrastructure of our operations. Amagi’s platform already powers much of our content delivery, which makes it a logical partner to extend into monetization. Their ability to activate metadata-rich ad inventory with operational efficiency gives us the flexibility to grow while maintaining control over both revenue and viewer experience,” James Patrick, Co-Founder of OTT Studio, said.

OTT Studio has been a long-standing customer of Amagi’s cloud-based SaaS solutions, using its platform and products to manage playout, delivery, and operations across a large portfolio of FAST channels and streaming apps. Given this deep integration, extending the relationship to include end-to-end monetization through Amagi ADS PLUS is a natural next step as the monetization strategy becomes both more targeted and operationally efficient.

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Disclaimer:
“Amagi Media Labs Limited is proposing, subject to receipt of requisite approvals, market conditions and other considerations, an initial public offering of its equity shares (“Equity Shares”) and has filed a draft red herring prospectus dated July 25, 2025 (“DRHP”) with the Securities and Exchange Board of India (“SEBI”). The DRHP is available on the website of SEBI at www.sebi.gov.in, and is available on the websites of the Stock Exchanges i.e. BSE and NSE at www.bseindia.com and www.nseindia.com, respectively, on the website of the Company at www.amagi.com and the websites of the BRLMs, i.e., Kotak Mahindra Capital Company Limited, Citigroup Global Markets India Private Limited, Goldman Sachs (India) Securities Private Limited, IIFL Capital Services Limited (formerly known as IIFL Securities Limited) and Avendus Capital Private Limited at https://investmentbank.kotak.com, https://www.citigroup.com/global/about-us/global-presence/india/disclaimer, www.goldmansachs.com,www.iiflcap.com and https://www.avendus.com, respectively. Investors should note that investment in equity shares involves a high degree of risk and for details refer to the Red Herring Prospectus, including the section titled “Risk Factors”, when available. Potential investors should not rely on the DRHP for any investment decision.

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