KT Studio Genie (KTSG), the content subsidiary of KT Corporation, has completed a zero-downtime migration of its linear FAST channel portfolio to Amagi's cloud playout platform and launched Genie Shorts, a channel built natively for 9:16 vertical micro-dramas — extending distribution to Samsung TV Plus, LG Channels, and Plex across Korea, the Americas, Europe, Asia-Pacific, and the Middle East.
KTSG migrated 16 linear FAST channels — its domestic Korean lineup and its international K-Movie and K-Drama feeds — from its previous playout vendor onto Amagi NOW, its cloud-native playout platform, moving channels over in batches with no disruption to viewers. The migration ran alongside KTSG's push into new platforms and territories, work the company plans to continue as it expands into North America, Europe, India, and Latin America.
As part of the same transition, KTSG introduced Genie Shorts (Genie K-Short), a linear channel curating 90-to-120-second Korean micro-drama episodes for connected TV audiences. Genie Shorts launched with 73 titles and went live on LG Channels Korea in August, 2026, with expansion to Australia, New Zealand, Singapore, Taiwan, and the UAE following shortly after; distribution on Samsung TV Plus and in Europe is planned next. Built for native 9:16 delivery, the channel keeps micro-drama episodes at full video fidelity on standard 16:9 screens, while a dedicated vertical graphics layer carries channel branding and program information.
The launch also introduces a new advertising format to the FAST market: dual side-margin in-content advertising, which places synchronized ad creative in the pillarbox margins on either side of the vertical video rather than interrupting the program with a traditional ad break. KTSG is separately testing AI-powered subtitling and translation tools, including a government-supported initiative to localize short-form dramas into Spanish ahead of a planned Latin American rollout.
“Scalability was the deciding factor. Amagi's single playout architecture means we incur no additional playout cost when we expand to a new platform. For a company like ours that needs to add platforms and territories quickly, that mattered most.”
Wonrak Choi, Head of Channel Business Team, KT Studio Genie, said. “In Q1 of this year, our FAST revenue already exceeded our full-year revenue for the previous year, with an operating profit — and that did a lot to build internal alignment behind this move.”
“KT Studio Genie is not just migrating the channels to the cloud; it is creating a new model for bringing Korean short-form stories to global audiences. Genie Shorts combine a native vertical viewing experience with non-disruptive monetisation while Amagi’s scalable architecture enables KTSG to expand globally. We are proud to be KTSG’s partner in taking this innovation worldwide. ”
said Jay Ganesan, SVP, APAC, Amagi.
Genie Shorts and KTSG's linear FAST channels are available now on Samsung TV Plus and LG Channels, with continued rollout planned across additional platforms and territories through the rest of the year.
About KT Studio Genie
KT Studio Genie is the content subsidiary of KT Corporation, South Korea's leading telecommunications and media group. KTSG plans, produces, and invests in Korean drama and entertainment, operates channels including ENA, and distributes content — including its FAST channel business and linear movie channel Cinema Paradiso — to audiences in Korea and around the world.
About Amagi
Founded in 2008, Amagi Media Labs Limited (www.amagi.com) is an agentic industry cloud platform serving the global media and entertainment industry. Amagi enables media companies to launch, manage, distribute, and monetize live, linear, and on-demand content across cable, OTT, and FAST platforms without investing in traditional broadcast infrastructure. Its diversified platform, which includes Streaming Unification, Monetization & Marketplace, and Cloud Modernization, allows media companies to run end-to-end content operations, get comprehensive distribution reach, and offer monetization capabilities across streaming-led environments. Amagi is one of the few players in the media technology space that offers end-to-end, AI-enabled solutions across the video value chain. Amagi manages 9,000+ channel deliveries across 300+ distributors in 40+ countries helping media companies build audience value using its cloud-native platform.
Forward-Looking Statements
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