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Amagi ANALYTICS provides actionable insights across audience behavior, content performance, and monetization. 

It consolidates data from multiple platforms into a single dashboard, allowing customers to optimize programming, target key segments, and improve revenue performance through real-time and historical analytics. This drives better decision-making and ROI on content and ad strategies.

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Actionable insights

Discover how Amagi ANALYTICS can power better programming and monetization decisions. 

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Capabilities

Comprehensive audience and monetization insights at your fingertips.

Viewership trends

Detailed reporting on audience trends across partners and channels, including geographic and device-level drill-downs.

Content-level insights

Amagi ANALYTICS leverages our Amagi content metadata system to provide viewership insights by Show Title, Duration, Series, Studio, and more.

Key advertising metrics

Analyze ad opportunities and impressions across partners, channels, shows, and more.

Intuitive dashboard

Easily pivot data to understand the key drivers of reach and engagement, directly in the Amagi ANALYTICS UI.

Custom reporting

Build ad hoc and scheduled reports across all available dimensions, delivered directly to your cloud storage.

The Amagi difference

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Content Owners
Analyze reach, engagement, and monetization of specific channels across distribution partners or drill down further into the performance of specific content assets.
amagi-difference-Streaming
Streaming Platforms
Analyze audience viewing and monetization trends across content partners and overlay additional data dimensions including geographic and device break-downs.
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“This partnership is an important milestone in our goal to create effective, scalable, and future-facing operations in the cloud that is well positioned in our supply chain. "
Case Study
Matt Westrup - CTO, Hearst Networks
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Frequently Asked Questions

If you have additional questions, get in touch

Who can use Amagi ANALYTICS platform for business?

This platform is available to all content owners who deliver and monetize linear streams to OTT and Free Ad-supported TV (FAST) platforms. Platform operators can also use the intuitive dashboard to view detailed analytics on viewership and ad monetization operations.

What attributes and data points can be accessed on the dashboard for viewership and advertisements?

You can access viewership metrics including unique, total, and average sessions to get precise data on viewer behavior in different platforms, channels, regions and devices. The ad Analytics feature provides data related to content monetization and ad viewing patterns of the viewers, such as total ad opportunities, ad requests, ad responses, total impressions, and conversion rates.

Does the platform dashboard show real-time data analytics?

You can view real-time data analytics on parameters such as content viewership and ad monetization operations, including the live status of concurrent users for a particular channel, region, device, and content asset among others.

Can I access data related to content monetization and ad-viewing patterns?

You can access all the metrics for ad monetization operations and dropped ads on the platform. You can also access business-critical metrics such as ad transcoding failure, ad overflow, invalid and empty ad responses.

What are the concurrent user metrics available on the dashboard?

The dashboard shows real-time users hitting our beacons every single minute. The CCU graph shows minute-wise concurrent users’ data over a period of one hour by default, which can be changed to 12 hours or 24 hours.

What type of reports can be generated on the platform?

You can use two standard report templates. Generate multiple reports for viewership and advertising operations to get deep insight into your global streaming operations with great emphasis on ad operation metrics.

Can EPG be enabled on this product?

Yes, EPG can be enabled with this platform. Users can look at content viewing behavior between the selected date range along with other selected dimensions, and access data on total and unique views and total viewing minutes for a particular content asset.