Industry Reports

Amagi FAST Report #4: The Rise of Advertising

Advertising performance continues to impress

• Unlock the phenomenal growth in performance of FAST channels across APAC.
• Uncover the importance of critical metrics such as ad impressions, ad opportunities, and user drop rate.
• Learn how Dynamic Brand Insertion (DBI) or instream advertising will impact FAST.

We are excited to showcase critical insights on base ad performance metrics that help you understand viewers' ad viewing patterns. More ad opportunities indicate that more viewers watch the content and ads, and ad slots are used more effectively.

As more advertisers divert an increasing share of their ad spend to the FAST space, how can content owners and platforms manage the ad supply without compromising the viewing experience? Is it possible to balance the promise of a low ad load and the goal of increased ad revenues?

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