Automated regionalization of broadcast streams using SCTE triggers

As broadcasters expand into multiple regions, delivering a single main feed everywhere is no longer enough. Audiences expect locally relevant programming, which means broadcasters have to ensure cultural sensitivity and compliance with regional broadcast regulations.  

Amagi’s automated regionalization solution enables real-time replacement of ads and programs in live broadcast streams using SCTE-35 triggers. This helps deliver local relevance at scale without disrupting the primary feed, thereby enhancing the viewer experience and unlocking new revenue opportunities.

Learn more about the following in this whitepaper:

1. Real-time, frame-accurate content replacement: Automatically detects SCTE-35 triggers in live streams to replace ads or programs at the exact frame, preventing content leakage, black frames, or abrupt transitions.
2. Smart, rules-based asset selection: Selects the right promo or program using configurable rules, such as priority, time windows, frequency capping, and content duration matching, balancing business goals and viewer experience.
3. Built for regional compliance and monetization: Easily substitute restricted content with region-approved alternatives. Tap into new revenue through localized and targeted advertising.
4. Flexible control with automation and manual override: Designed for full automation, with optional API and UI controls that allow operators to intervene during edge cases, last-minute changes, or compliance overrides.