Whitepaper

Why the Cloud is a game-changer for live sports production

With sports broadcasting undergoing rapid transformation, the cloud is playing a crucial role in helping match the pace and scale of change. Live production, which once extensively relied on hardware infrastructure, is now moving its critical functions to cloud-native production technologies.

Understanding real-world examples helps broadcasters, creators, and technical teams see firsthand why the cloud can be a game-changer for live sports production.

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Dive deeper into:

  • How the cloud is driving fundamental shifts in live production essentials such as multi-camera ingest, remote commentary and audio mixing, live graphics integration, playout servers, and SCTE markers.
  • New cloud-powered workflows that expand the possibilities for broadcasters like live event streaming, Watch Along experiences, and esports.
  • How to face possible limitations and challenges of cloud production.
  • A checklist of practical steps for moving to the cloud.

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