POVs
How Personalized EPG will put FAST Services in the Fast Lane
Breaking Free from the Paradox of Choice: The Future of EPG in the FAST Landscape
Today, FAST is quickly gaining momentum by offering a linear, cable-like, ad-supported viewing experience. But with over 300 channels on every FAST service, how do services differentiate themselves and ensure efficient content discovery?
Personalized EPG offers an excellent opportunity to enhance engagement and drive monetization.
In this Point of View document, we'll explore:
- The limitations of current EPG
- How personalized EPG delivers the best of cable-like experience on streaming
- What's to come in the FAST evolution