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Navio Networks is a Beverly Hills–based media and ad tech company that owns and operates 10 Free Ad-supported Streaming TV (FAST) channels. Some of these include Court Sports Network, Wired2Fish TV, and Horror Machine, which deliver diverse and engaging content across major Connected TV (CTV) platforms. Navio also provides advertising sales of premium CTV video inventory on its owned and operated channels and audience extension through direct partnerships with leading apps and FAST platforms.
The requirement
A major movie studio sought to promote the longer-form trailer release of a new horror movie.
The objective was to:
- Reach audiences on Navio's Horror Machine channel and other genre-aligned channels.
- Drive viewership and awareness among horror fans.
- Leverage premium mid-roll video placements in highly relevant, horror-focused streaming environments.
The solution
To achieve these goals, Navio partnered with Amagi to activate a highly targeted campaign across Amagi's exclusive OTT Studio supply — an entertainment video monetization and distribution partner operating within Amagi's FAST and AVOD ecosystem.
This collaboration provided the movie studio with:
- Access to curated horror content and premium inventory.
- Guaranteed trailer placement in relevant, contextually aligned programming.
- An extended campaign reach into a highly focused horror fan base.
“Partnering with Amagi allowed us to deliver a highly targeted campaign that truly resonated with horror fans. By leveraging their premium publisher partnerships and ADS PLUS marketplace, we aligned our client’s trailer with contextually relevant content to drive maximum engagement. Amagi’s seamless execution and deep expertise in CTV made this collaboration a resounding success.”
Douglas Neiman, CEO, Navio Networks
How it works
Amagi delivered the campaign through mid-roll AVOD placements across OTT Studio's owned-and-operated and exclusive partner channels, leveraging Amagi ADS PLUS. Amagi ADS PLUS is a premium CTV advertising marketplace connecting content owners with global advertisers.
Key drivers included:
- Direct access and audience-first targeting to ensure the trailer reached the right viewers.
- Placement within horror-themed content for maximum contextual impact and relevance.
The impact
The campaign delivered outstanding performance across reach and engagement metrics:
- Over 150,000 impressions delivered across two weeks, ensuring broad exposure to horror-genre enthusiasts within premium CTV environments.
- 94% average video completion rate, far surpassing industry benchmarks, indicating exceptional viewer retention across impressions.
- Over 142,000 full video completions, showcasing strong scale and reinforcing the effectiveness of contextual targeting within genre-aligned content.
- Top-performing content genres included drama, thriller, and action, with horror content playing a strategic role in aligning with the film's target audience, enhancing engagement and amplifying message relevance.
These results highlight the effectiveness of Amagi ADS PLUS' curated inventory and audience-first strategy in delivering measurable and meaningful impact for trailer promotions within genre-aligned environments.
Get in touch with adsplusdemandpartnerships@amagi.com to discover how Amagi ADS PLUS can help you deliver highly targeted, contextual campaigns that drive results.
