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Olyzon is the decisioning platform for CTV advertising. With offices in New York and Paris and a growing global presence, it specializes in high-impact CTV campaigns. Olyzon combines advanced audience intelligence with premium inventory access to help brands reach the right viewers in the most effective environments.
The requirement
A leading European luxury fashion brand sought to strengthen its presence in premium streaming environments, targeting highly relevant audiences while maintaining its image of exclusivity and sophistication.
The objective was to:
- Drive top of the funnel brand awareness among affluent, engaged CTV audiences
- Reach viewers within premium, high-attention streaming environments aligned with the brand's image
- Deliver a seamless, non-intrusive advertising experience that preserved the brand's exclusivity requirements
- Generate measurable brand perception lifts, particularly among younger high-value audiences aged 25–34
The solution
To meet these goals, Olyzon partnered with Amagi and activated Amagi ADS PLUS , a premium CTV advertising marketplace connecting content owners with global advertisers across Amagi's curated FAST and AVOD ecosystem.
The campaign leveraged Amagi’s In-content L-Band ad formats, for their ability to maximize visibility while preserving the viewing experience. The result was high-impact creative that felt native to the content, not bolted onto it.
Key execution drivers included:
- Access to Amagi's premium publisher network, carefully selected for alignment with luxury brand standards
- L-Band placements integrated directly within content, offering persistent brand visibility without disruptive ad breaks
- Audience-first targeting to ensure maximum relevance and reach among the brand's target demographic
"The L-Band format proved highly effective in driving brand awareness, thanks to its strong visibility and seamless, non-intrusive integration within content. Its placement within premium content environments offered by Amagi, particularly well-suited to luxury brands, enhances message impact while preserving brand image and exclusivity."
Jules Minvielle, CEO, Olyzon
The impact
The campaign delivered exceptional top of the funnel brand outcomes, demonstrating strong performance across awareness and brand perception metrics.
Overall campaign performance
- View Trough Rate: 99.2%
- Brand Desirability: +2.9%
- Brand Awareness: +2.1 pts
Audience spotlight: Ages 25–34
The campaign showed particularly strong resonance among younger audiences, delivering significant lifts in key brand metrics within this high-value demographic:
- Ad Recall: +8.7 pts
- Brand Awareness: +6.1 pts
The numbers go beyond a single campaign win — they show that the right format in the right environment can move the needle on awareness and perception at scale
