- Price Band fixed at ₹ 343 per equity share of face value ₹5 each to ₹ 361 per equity share of the face value of ₹5 each (“Equity Shares”) of Amagi Media Labs Limited (the “Company”)
- Anchor Investor Bidding Date – Monday, January 12, 2026
- Bid /Offer Opening Date – Tuesday, January 13, 2026, and Bid/ Offer Closing Date – Friday, January 16, 2026
- Bids can be made for a minimum of 41 Equity Shares of face value ₹5 and in multiples of 41 Equity Shares of face value ₹5 thereafter
- Red Herring Prospectus dated January 7, 2026 (“RHP”) link - https://www.amagi.com/hubfs/Project%20Chrysalis%20-%20RHP.pdf
- For complete details, please also see the price band advertisement published in Financial Express, Jansatta and Vishvavani on January 8, 2026. Link: https://epaper.financialexpress.com/4103301/Mumbai/JANUARY-08-2026#page/12/1
Amagi Media Labs Limited (the “Company”) proposes to open an initial public offering (“Offer”) of its equity shares of face value of ₹5 each (“Equity Shares”) on Tuesday, January 13, 2026. The Anchor Investor Bidding Date is one Working Day prior to Bid/Offer Opening Date, being Monday, January 12, 2026. The Bid/ Offer Closing Date is Friday, January 16, 2026.
The Price Band of the Offer has been fixed from ₹ 343 per Equity Share of face value ₹5 each to ₹ 361 per Equity Share of face value ₹5 each. Bids can be made for a minimum of 41 Equity Shares of face value ₹5 each and multiples of 41 Equity Shares of face value ₹5 each thereafter.
The Initial Public Offering comprises of a Fresh Issue of Equity Shares aggregating up to ₹ 8,160.00 million and an Offer for Sale of up to 26,942,343 Equity Shares by the Selling Shareholders.
The Offer for Sale includes up to 9,889,646 Equity Shares by PI Opportunities Fund I, up to 5,072,582 Equity Shares by Accel India VI (Mauritius) Ltd, up to 5,072,582 Equity Shares by Trudy Holdings, up to 3,411,792 Equity Shares by PI Opportunities Fund II, up to 3,381,721 Equity Shares by Norwest Venture Partners X – Mauritius, (collectively the “Investor Selling Shareholders”); up to 60,000 Equity Shares by Rahul Garg, up to 22,725 Equity Shares by Rajat Garg, up to 18,495 Equity Shares by Kollengode Ramanathan Lakshminarayana, up to 10,000 Equity Shares by Prem Gupta and up to 2,800 Equity Shares by Rajesh Ramaiah (collectively “Individual Selling Shareholders”).
The Offer is made in terms of Rule 19(2)(b) of the SCRR read with Regulation 31 of the SEBI ICDR Regulations. The Offer is being made through the Book Building Process in compliance with Regulation 6(2) of the SEBI ICDR Regulations wherein in terms of Regulation 32(2) of the SEBI ICDR Regulations not less than 75% of the Offer shall be available for allocation on a proportionate basis to Qualified Institutional Buyers (“QIBs” and such portion the “QIB Portion”) provided that our Company in consultation with the BRLMs, may allocate up to 60% of the QIB Portion to Anchor Investors on a discretionary basis in accordance with the SEBI ICDR Regulations (“Anchor Investor Portion”), of which (i) 33.33% shall be available for allocation to domestic Mutual Funds, and (ii) 6.67% for life insurance companies and pension funds, subject to valid Bids being received from domestic Mutual Funds, life insurance companies and pension funds at or above the Anchor Investor Allocation Price. In the event of under-subscription in (ii) above, the allocation may be made to domestic Mutual Funds, at or above the Anchor Investor Allocation Price, in accordance with the SEBI ICDR Regulations. In the event of under-subscription or non-allocation in the Anchor Investor Portion, the balance Equity Shares shall be added to the QIB Portion (other than the Anchor Investor Portion) (“Net QIB Portion”).
Further, 5% of the Net QIB Portion (excluding the Anchor Investor Portion) shall be available for allocation on a proportionate basis to Mutual Funds only and the remainder of the Net QIB Portion shall be available for allocation on a proportionate basis to all QIBs (other than Anchor Investors) including Mutual Funds, subject to valid Bids being received at or above the Offer Price. However, if the aggregate demand from Mutual Funds is less than 5% of the Net QIB Portion, the balance Equity Shares available for allocation in the Mutual Fund Portion will be added to the remaining QIB Portion for proportionate allocation to QIBs.
Further, not more than 15% of the Offer shall be available for allocation to Non- Institutional Bidders (“NIBs”) of which (a) one third portion shall be reserved for Bidders with application size of more than ₹0.20 million and up to ₹1.00 million; and (b) two-thirds of the portion shall be reserved for Bidders with application size of more than ₹1.00 million, provided that the unsubscribed portion in either of such sub-categories may be allocated to Bidders in other sub-category of the NIBs in accordance with SEBI ICDR Regulations and not more than 10% of the Offer shall be available for allocation to Retail Individual Bidders (“RIBs”) in accordance with the SEBI ICDR Regulations, subject to valid Bids being received from them at or above the Offer Price.
All Bidders (except Anchor Investors) are required to mandatorily utilise the Application Supported by Blocked Amount (“ASBA”) process by providing details of their respective ASBA accounts and UPI ID (in case of UPI Bidders (defined herein) using the UPI Mechanism), in which case the corresponding Bid Amounts will be blocked by the SCSBs or under the UPI Mechanism, as applicable to participate in the Offer. Anchor Investors are not permitted to participate in the Offer through the ASBA process.
The Equity Shares of the Company are proposed to be listed on BSE Limited (“BSE") and the National Stock Exchange of India Limited (“NSE”) (BSE and NSE together, the “Stock Exchanges”).
Kotak Mahindra Capital Company Limited, Citigroup Global Markets India Private Limited, Goldman Sachs (India) Securities Private Limited, IIFL Capital Services Limited, and Avendus Capital Private Limited are the Book Running Lead Managers (“BRLMs”) to the Offer.
Disclaimer:
AMAGI MEDIA LABS LIMITED is proposing, subject to receipt of requisite approvals, market conditions and other considerations, to make an initial public offering of its Equity Shares and has filed the RHP with RoC on January 7, 2026. The RHP is available on the website of SEBI at www.sebi.gov.in, as well as on the websites of the Stock Exchanges i.e. BSE and NSE at www.bseindia.com and www.nseindia.com, respectively, on the website of the Company at www.amagi.com; and on the websites of the BRLMs, i.e. Kotak Mahindra Capital Company Limited, Citigroup Global Markets India Private Limited, Goldman Sachs (India) Securities Private Limited, IIFL Capital Services Limited (Formerly known as IIFL Securities Limited) and Avendus Capital Private Limited at https://investmentbank.kotak.com, https://www.citigroup.com/global/about-us/global-presence/india/disclaimer, www.goldmansachs.com, www.iiflcapital.com and https://www.avendus.com, respectively.
Any potential investors should note that investment in equity shares involves a high degree of risk and for details relating to such risk, see ‘Risk Factors’ beginning on page 56 of the RHP. The equity shares described in this announcement have not been and will not be registered under the U.S. Securities Act of 1933, as amended (the “U.S. Securities Act”) or any other applicable law of the United States and, unless so registered, may not be offered or sold within the United States, except pursuant to an exemption from, or in a transaction not subject to, the registration requirements of the U.S. Securities Act and applicable U.S. state securities laws. Accordingly, the equity shares of the Company are being offered and sold (i) within the United States only to persons reasonably believed to be “qualified institutional buyers” (as defined in Rule 144A of the U.S. Securities Act) pursuant to Section 4(a) of the U.S. Securities Act, and (ii) outside the United States in “offshore transactions”, as defined in and in reliance on, Regulation S of the U.S. Securities Act and the applicable laws of the jurisdictions where those offers and sales occur. There will be no public offering of securities in the United States.
About Amagi:
Amagi is an AI-enabled industry cloud platform built for the new video economy, helping media companies modernize operations, unify streaming and broadcast workflows, and drive advanced monetization. From live remote production and real-time ad decisioning to automated playout and global content syndication. We operate a dynamic content and advertising marketplace and offer fully managed broadcast services that ensure 24/7 reliability and compliance.
Trusted by 45% of the Top 50 listed media and entertainment companies globally, Amagi powers over 7,000 channel deliveries across 300+ content distributors, processing 500K+ hours of content and generating 26 billion+ monetized ad impressions. Headquartered in Bengaluru, India, with an 850+ member global team across the Americas, EMEA, and APAC, Amagi is redefining how media is created, distributed, and monetized—intelligently and globally.
*The data above is as of March 31, 2025
Amagi Contact
Aashish Washikar
Director: Corporate Communications
E: aashish.washikar@amagi.com | pr@amagi.com
M: +91 9533390005
www.amagi.com