Kogan Chooses Amagi to Power the Launch of Kogan TV+ in Australia

Amagi, a cloud-based SaaS technology solutions provider for broadcast and streaming TV, today announced that Kogan Australia, one of the country’s leading e-commerce brands, has launched Kogan TV+, a new Free Ad-Supported Streaming TV (FAST) platform that delivers premium content completely free.

The launch of Kogan TV+ marks the company’s entry into the growing streaming television space and underscores its mission to deliver greater choice, value, and accessibility to Australian consumers. The platform will be available across compatible Kogan TVs and devices, giving several households instant access to diverse local and international content, without subscriptions or additional hardware. Channels, including Tennis+, LeadStory, and Nosey, will continue to grow and offer customers even more free channels 

“At Kogan, we’ve always believed technology should be more affordable and enjoyable for all,” said Arun Shah, Director of Purchasing TVs and Appliances for Kogan Australia. “With Kogan TV+, we’re extending that promise into the world of entertainment, delivering a free, easy-to-use streaming experience that puts great content at everyone’s fingertips. Whether it’s live news, lifestyle, movies, or kids’ shows, we want every viewer to find something they love, instantly.”

Kogan TV+ is powered by Amagi’s FASTKit, an end-to-end solution that enables platforms to launch and scale FAST services quickly and seamlessly. FASTKit integrates Amagi’s cloud infrastructure, content operations, metadata, and EPG management, advertising monetization, and access to a curated marketplace of premium FAST-ready channels. 

This collaboration intends to allow Kogan Australia to deliver a high-quality, ad-supported viewing experience to its customers while unlocking new monetization opportunities for brands and advertisers.

Sridhar Sinnasamy, Senior Vice President and Business Leader for FASTKit at Amagi, added, “Device manufacturers like Kogan are at the forefront of how streaming is evolving globally. With FASTKit, we’re providing the  technology and revenue ecosystem that empowers them to innovate and expand into the connected TV space.”

“Kogan’s entry into the FAST streaming space is an exciting moment and a significant reflection of the state of the APAC market,” said Thomas Parsons, Senior Director at Amagi. “It’s not just launching a new service — it is demonstrating how Australians choose to experience free television. We’re proud that our FASTKit solution has made it possible to move from concept to launch with speed, scale, and monetization built in and that we can partner with Kogan as they start this new journey.”

The launch of Kogan TV+ underscores the growing appetite for free, ad-supported streaming experiences in Australia. It also highlights how consumer technology leaders like Kogan are blending devices, retail, and content ecosystems to create more value and engagement across their customer base.

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About Kogan.com

Kogan.com (ASX:KGN) is a pioneer and leader in Australian eCommerce, dedicated to helping everyday shoppers live better by delivering quality products and essential services at remarkable prices.
Founded over 19 years ago in Melbourne, Kogan.com was built on the vision of transforming the supply chain to make the latest consumer products more accessible and affordable. Today, Kogan.com has grown into one of the largest pure-play online retailers in Australia and New Zealand, with a diverse portfolio of businesses that includes Kogan Retail offering electronics, appliances, home goods, and more, Kogan Marketplace, Kogan Mobile, Kogan Internet, Kogan Insurance, Kogan Travel, and Kogan Money.

With millions of customers, hundreds of thousands of daily visitors, and much-loved brands like Kogan, Dick Smith, Matt Blatt, Brosa, and Mighty Ape in its portfolio, Kogan.com has earned a reputation for value leadership through digital efficiency. 
As an ASX-listed company, Kogan.com consistently delivers exceptional value for our customers while driving sustained growth and performance for its shareholders.
Kogan is a trusted name synonymous with innovation, affordability, and delivering remarkable value every day, helping Australians and New Zealanders live their best lives.

Media Contact Kogan:

Sarah Gale
Executive Director - AMPR Group
E: sarah@ampr.com.au/ kogan@ampr.com.au
M: 0419 897 100

Disclaimer:
“Amagi Media Labs Limited is proposing, subject to receipt of requisite approvals, market conditions and other considerations, an initial public offering of its equity shares (“Equity Shares”) and has filed a draft red herring prospectus dated July 25, 2025 (“DRHP”) with the Securities and Exchange Board of India (“SEBI”). The DRHP is available on the website of SEBI at www.sebi.gov.in, and is available on the websites of the Stock Exchanges i.e. BSE and NSE at www.bseindia.com and www.nseindia.com, respectively, on the website of the Company at www.amagi.com and the websites of the BRLMs, i.e., Kotak Mahindra Capital Company Limited, Citigroup Global Markets India Private Limited, Goldman Sachs (India) Securities Private Limited, IIFL Capital Services Limited (formerly known as IIFL Securities Limited) and Avendus Capital Private Limited at https://investmentbank.kotak.com, https://www.citigroup.com/global/about-us/global-presence/india/disclaimer, www.goldmansachs.com,www.iiflcap.com and https://www.avendus.com, respectively. Investors should note that investment in equity shares involves a high degree of risk and for details refer to the Red Herring Prospectus, including the section titled “Risk Factors”, when available. Potential investors should not rely on the DRHP for any investment decision.

This announcement is not for publication or distribution, directly or indirectly, into the United States. The Equity Shares have not been and will not be registered under the U.S. Securities Act of 1933, as amended (the “U.S. Securities Act”) or any state securities laws in the United States and, unless so registered, may not be offered or sold within the United States, except pursuant to an exemption from, or in a transaction not subject to, the registration requirements of the U.S. Securities Act and applicable state securities laws in the United States. There will be no public offering of the Equity Shares in the United States.”