Amagi LIVE

Orchestrate live events globally on cloud

What is Amagi LIVE

Amagi LIVE is a UHD ready, cloud-based live orchestration platform. It helps content creators and broadcasters spin-up live channels instantly and orchestrate broadcast-grade live content on the go. Amagi LIVE can be deployed with ease and is capable of ingesting multi-source, multi-protocol content including NDI IP standard. The platform is all for flexibility and enables the operator to control break durations and slots, insert graphics in the live feed, extend live playout, switch between input sources and so on with live controls on the platform. Since Amagi LIVE is completely cloud-based, it can be operated remotely from anywhere in the world, using a simple web dashboard with multiple operation modes.

The ganged control feature and scalability of Amagi LIVE makes it the most versatile live orchestration platform available today. It can be used to manage a single channel, multiple channels with different ads and graphics playlists for the same breaks. The platform brings down the overall infrastructure and operations cost by reducing the need for multiple live operators per event.

Amagi LIVE supports all the industry standard advanced graphic templates, native graphics, HTML and With an ability to spin-up broadcast-grade live channels in minutes, Amagi LIVE offers the most economical, and flexible solution to cover large events, mid-tier content, or even local events such as college or university level sports.


  • UHD ready platform, stream live events in 4K resolution
  • Cost-effective live orchestration on cloud
  • Broadcast-grade quality with low-latency
  • Ganged control with multi-feed orchestration
  • Rich metadata capture for downstream interactivity
  • Realtime control over breaks and dynamic graphics

What can you use Amagi LIVE for

Broadcast-grade rendering of live events
Broadcast-grade rendering of live events

Create a rich, live experience with broadcast-grade graphics, and manage multiple events in parallel by dynamically spinning-up virtual infrastructure

Centralized ‘ganged’ controls for advertising
Centralized ‘ganged’ controls for advertising

Create event templates for efficiently handling multiple event parameters such as ad durations, and ad slots

Create innovative broadcast experience with intent capture
Create innovative broadcast experience with intent capture

Create intent-based, programmable actions such as playing specific graphics mapped to predetermined mini-events during the game




What is the extent of graphics support offered by Amagi?

Amagi supports wide range of graphics: simple TGA/MOV, automatically rendered AEP files, DVR, audio ducking, Credit Squeezes, L-bands, HTML and live overlays like Singular. Live

Does Amagi’s solution include migration support?

Yes. Amagi’s onboarding team takes care of all ingest, and asset-level requirements to customize the solution. Amagi also coordinates with delivery hubs, uplink centres, and other delivery partners such as Zixi.

Is your cloud playout currently being used by any sports channel?

Amagi’s playout platform has been used by global sports networks such as IMG EdgeSPORT , DSPORT by Discovery Communications, Horse and Country TV, Sports Illustrated among others.

Do you support any platform-specific customizations for OTT channels?

Yes. Amagi can support customization requests, and even provide technical solutions to challenges such as unique ad-serving methodologies used by platforms such as Twitch, XUMO, Roku, and others.

How many destination playouts can be controlled using ‘ganging’?

Amagi supports 1:1, 1:K, and 1:N configurations for live orchestration, and CLOUDPORT -LIVE could technically be deployed for any number of live delivery destinations.

What is included in an ‘event’ template?

Event parameters are configurable. However, event duration, breaks duration, and graphics structure form the crux of any standard event.

What is an intent-capturing system and how does it work?

Amagi’s CLOUDPORT -LIVE platform is a new-age intent-capturing system that can be deployed to execute a series of tasks that make up a live broadcast. For example, a sports broadcaster could have an intent to allocate ad breaks only in the middle of the sporting event such as soccer. In this case, this intent is captured in the CLOUDPORT -LIVE system, and executed by CLOUDPORT playout systems ‘subscribing’ to this event.

What else can Amagi’s LIVE orchestration solution be used for apart from ad-breaks and graphics?

Currently Amagi’s solution supports customized graphics, and ad-breaks, but has been designed to support contextual interactivity such as online polls, and player-cards.

Does Amagi provide 24x7 monitoring support as part of the live orchestration solution?

Yes, Amagi provides infrastructure monitoring for all channels as part of the support, and Amagi’s playout management team notifies the customer for any transmission issues. A fully managed monitoring service is also provided by Amagi as an add-on.

What live formats does Amagi support?

Amagi supports multiple live ingest formats including IP stream, SDI, or ASI. Content can be ingested directly on cloud, or on Edge servers installed at operator premises.

How reliable is Amagi’s solution for live transmission?

Amagi can support a highly secure, redundant set-up to ensure greater reliability for edge playout set-up. For true-cloud playout, Amagi relies on enterprise-grade, highly ‘available’, cloud infrastructure providers such as AWS and Microsoft Azure.

I have to deliver my feed to vMVPDs like Amazon Prime Video, Sling and others. Can you deliver?

Yes, Amagi can deliver channels to popular vMVPD platforms such as Amazon Prime Video, YouTube TV, Sling, XUMO, Roku, Twitch, Verizon, Sony PlayStation Vue, Philo TV and others.

What SLAs can Amagi guarantee?

Amagi can guarantee the best-in-class playout SLA of up to 99.999 percent. In case of an end-to-end playout and delivery service, distribution SLAs may vary based on the choice of satellite or fiber supplier. Amagi also guarantees resolution of critical issues within one hour and 1+1 redundant playout configuration.