The Challenge: Scaling and Transformation

Anthem Sports & Entertainment needed to take its business to the next level by optimizing channel performance, improving operational efficiencies, and gaining actionable insights into key viewer trends.

In line with their future goals, Anthem prioritized improving the following challenges:

• Preparedness for rapid growth
  • With a focus on rapid growth through mergers and acquisitions, Anthem needed a scalable media platform that was future-proofed for increased operational efficiency.
    
    
• Improvement of data inconsistencies
  • Anthem aimed to consolidate all FAST channel analytics and understand usage and key metrics from various platforms.
    
    
• Optimization of channel performance
  • They wanted to explore taking channel performance to the next level by making distribution partners happy through more revenue generation and by growing brands. 
  • Increase in exploration of AI & automation to help build new content and improve business optimization.

The Solution: Streamlined Workflows, Data-Driven Decisions, Scalable Future

Anthem’s partnership with the Amagi NOW platform helped achieve key themes across its content operations, including:

• Vendor and workflow consolidation with Amagi NOW
  • Working with a single vendor to manage their multiple workflows in a unified platform helped save considerable time and effort. 
  • Having a single dashboard across multiple channels enabled Anthem to focus on improving its overall productivity.

• Increased visibility with Amagi ANALYTICS 
  • A consolidated analytics dashboard allowed Anthem to have meaningful discussions with brand and content owners about what worked and what required changes.
  • Amagi ANALYTICS also helped with strategic and tactical decision-making to improve channel growth and increase revenue. 
  • Previously, this had been a challenge because data from various platforms was difficult to combine into a unified view.

• Scheduling operational improvements with Amagi PLANNER
  • Previous solutions required significant manual effort. Every time someone created a new schedule for the day or week, operators had to individually insert ads and all corresponding content, which was time-consuming for longer-form documentaries. 
  • Amagi PLANNER makes automation always available, allowing you to schedule and publish content for a week, a month, or longer.

• Fast content upload via Amagi NOW’s media management and ingest capabilities
  • Amagi NOW’s features include simplified search, filters, and uploaded content via CSV metadata using Dropzone (i.e., an Amazon S3 bucket).
  • Previously, Anthem had to go through one of its POST houses to upload content, even for a 30-second ad or sizzle reel.

• Improved UX with Amagi NOW
  • The intuitive UI made navigation easy, especially as Anthem seamlessly navigated the backend analytics data.