Comercio TV: Powering live financial news on FAST, the cloud-native way

The challenge

In addition to launching and scaling a premium live channel, Comercio TV wanted to transform its video production and distribution strategy. The key objectives they wanted to achieve were:

• Infrastructure: Deliver live programming at scale without traditional CapEx, as legacy infrastructure involving physical control rooms or satellite uplinks was financially burdensome.
• Agility: Maintain agility and control as news and market data require faster editorial response.
• Remote production: A lean team with producers and guests across multiple geographies.
• Monetization: Enable full monetization through SCTE-35 ad marker automation.
• Viewing experience: Achieve reliable, high-quality output for a seamless viewing experience.

The solution

To streamline daily live production and playout, Comercio TV turned to Amagi's cloud-native solutions:

• Amagi STUDIO: For cloud-native live remote production, which enables live video switching, remote guest integrations, overlays, and real-time market visuals.
• Amagi CLOUDPORT: For linear channel management, enabling seamless delivery across major FAST platforms in the U.S., LATAM, and the Caribbean, while also ensuring SSAI-enabled (Server Side Ad Insertion) monetization through Amagi THUNDERSTORM.
• Amagi CLIP: For creating clips, highlights, and montages and distributing across digital and social destinations. 

How it works – The cloud-native, enterprise-grade workflow

1. Schedule-driven show execution: Daily programs are created in Amagi STUDIO through show rundowns that outline live segments, graphic inserts, and ad breaks. Editors manage the live execution, while Amagi CLOUDPORT handles downstream playout and automation.
2. Multi-source live ingest with remote contributions: RTMP and WebRTC ingest support allows contributors and anchors to join from any location. Guest integration provides a low-latency, browser-based experience for analysts and commentators.
3. Intercom integration and production control: Remote producers, anchors, and control room staff stay coordinated through integrated communications, ensuring precise timing and smooth guest handovers — critical in live market coverage.
4. Dynamic graphics and data-driven visuals: HTML5 overlays (Flowics) and real-time financial charts (TradingView) are layered into the broadcast directly from Amagi STUDIO's interface, allowing quick updates without switching systems.
5. SCTE-35 marker automation for monetization: With Amagi THUNDERSTORM, commercial ad breaks are scheduled or inserted manually via Amagi STUDIO, with SCTE-35 markers passed through Amagi’s distribution stack for SSAI activation and monetization across FAST platforms. 
6. Post-production, clipping, and multi-platform publishing: All feeds have ISO recording, while Amagi CLIP enables the creation of highlights for social media, YouTube, or short-form catch-up viewing. Amagi CLOUDPORT ensures frame-accurate playout and consistent delivery across connected platforms.

Results

In under six months, Comercio TV was able to:

• Deliver 260+ live financial news shows
• Deliver 4 hours of live content across 2 live shows each day
• Improve operational efficiency by reducing manual video editing time by 6–8 hours per week, allowing faster turnaround for replays
• Enhance productivity, as the newsroom team now saves about 1.5 hours per day with streamlined clipping, publishing, and scheduling workflows
• Help save an estimated $8,000+ in production costs within six months by reducing staffing requirements 
• Reduce average clip publishing turnaround time from 90 minutes to under 20 minutes, enabling timely audience engagement
• Enhance live viewership by 15% due to higher consistency and quality of output
• Ensure seamless collaboration between producers and contributors working across Mexico, the Dominican Republic, Colombia, and the U.S.
• The setup proved highly portable — at a Miami tech event, Comercio TV produced a live show with just a small team and a hotspot
• Set up reliable monetization through ad signaling and FAST syndication
• Achieve broad platform reach across multiple Connected Platforms
• Accomplish a first-year's savings for Cloud vs on-Prem at greater than 60%

Conclusion

By unifying real-time production with reliable distribution and monetization, Amagi helped Comercio TV build a highly responsive, scalable, and commercially viable FAST channel — without major hardware investments.