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WEBINAR
Holiday Ad Strategies: Driving ROI with CTV & FAST
Speakers:
Jana Hartz
James Patrick
Bill Hanley
Michael O'Neil
In this insightful discussion with industry experts from OTT Studio, Scripps, and FreeWheel, we discussed how advertisers can maximize their holiday ROI using Connected TV (CTV) and Free Ad-Supported Streaming TV (FAST) and prepare for the evolving future of TV advertising. The webinar explored shifting audience behaviors, creative innovation, and strategies to reach streaming-first households during the most competitive season of the year.
Key Takeaways
- Holiday as a catalyst for streaming growth: The holiday season is a powerful inflection point for streaming adoption, offering advertisers a prime testing ground for future campaigns.
- Reaching cord-cutters efficiently: As linear audiences continue to decline, CTV and FAST provide cost-efficient ways to reach cord-cutters and streaming-first households.
- Breaking through with creative innovation: Interactive ad formats, such as First Ad Slot and Engageable CTV Ads, help brands stand out amid the holiday clutter, driving higher recall and engagement rates compared to traditional TV placements.
- Evolving FAST monetization: With dynamic ad insertion and sponsorship models rapidly maturing, advertisers are finding new ways to extend campaigns, optimize budgets, and capture incremental value across FAST platforms.
The discussion made it clear: CTV and FAST aren’t just the future of holiday advertising—they’re the present opportunity to drive smarter, more effective ROI.
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